Building What's
Next
meet DANIELLE
I’m a strategist with a builder’s instinct and a futurist’s eye — known for solving the hard, messy problems that drive transformation.
I build revenue-generating customer solutions, move fast, and often see six months ahead of the curve. I’ve been called a “Seal Team 6” operator for my ability to make things happen when it matters most.
Today, I apply that same lens of clarity and execution to help leaders, companies, and industries navigate what’s next — through my work with The Helm, The Midlife Sabbatical, and strategic consulting for proptech and brokerage innovators. Whether guiding growth or reinvention my goal is simple: to turn vision into forward motion.
BUILDING WHAT'S NEXT
MODERNIZING US REAL ESTATE
CONTENT AND COMMERCE
CONSULTING AND TURNAROUNDS
I began my career in Denver startups helping legacy industries embrace the digital era. At SafeRent, I built early B2B SaaS products for tenant screening in the multifamily housing industry and at HomeAdvisor (Angi) I built and marketed products for our service pros. Then, at NetQuote (acquired by Bankrate), I led the consumer marketing and product teams that drove the company's growth from $40M to over $100M in revenue. Post acquisition, I initiated and launched a CPC auction marketplace that scaled from $3M in year one to $48M by year three.
Early B2B SaaS and Marketplaces
2000 - 2011
EARLY STARTUPS: SCALING GROWTH
Next, I honed my expertise in data-driven strategy and product innovation. I launched Merkle’s social CRM business (ah, early Facebook Open Graph era!) and architected digital marketing strategy for global B2B clients like Dell and Lexmark. At T3Media my remit was to create a Shutterstock "killer" but quickly realized the company needed to pivot to hit profitability. As interim GM for the licensing business, I led a division restructure and launch of a new business line focused on digital media delivery rather than stock footage licensing.
Strategy & Pivots
2011 - 2014
BUILDING WHAT'S NEXT
MODERNIZING US REAL ESTATE
CONTENT AND COMMERCE
CONSULTING & TURNAROUNDS
EARLY STARTUPS: SCALING GROWTH
As Head of Growth and later SVP of Marketing at Craftsy (acquired by NBCUniversal), we transformed a niche creative platform into a lifestyle brand. I launched Craftsy’s subscription business, led a full rebrand, and drove YouTube and e-commerce strategies that reached millions. Managing a $40M budget and 40-person team, I merged content, commerce, and community—turning creativity into a scalable, data-informed business model.
Bringing Content and Commerce Together
2015-2019
BUILDING WHAT'S NEXT
MODERNIZING US REAL ESTATE
CONTENT AND COMMERCE
CONSULTING AND TURNAROUNDS
EARLY STARTUPS: SCALING GROWTH
During my four-year tenure at Compass, I was promoted three times, ultimately becoming President of US Customer Success and a named executive officer of the Fortune 500 business. I began in the Colorado market, growing it from one office to six across urban and mountain regions and securing the No. 1 brokerage ranking in Denver by revenue in under a year. My remit then expanded to Colorado, Texas, and the full Central US which included almost 25% of the $1B business, 5,000 agents, and 300+ employees. Because I always have to be building, I created Compass’s first national Customer Success team, surpassing technology adoption goals and launched the company’s first services business, scaling it from idea to $6M in annual revenue in its first six months.
Change was Coming
2019 - 2023
BUILDING WHAT'S NEXT
MODERNIZING US REAL ESTATE
CONTENT AND COMMERCE
CONSULTING AND TURNAROUNDS
EARLY STARTUPS: SCALING GROWTH
While building Compass’s first services business, Coaching at Compass, I saw a striking gap: although the real estate industry is two-thirds women, fewer than one-third of nationally recognized coaches were women. The Helm exists to change that. We help seasoned women launch and grow their real estate coaching businesses.
Prior to The Helm, I took a sabbatical and realized how few resources exist for senior professionals navigating a transition like this outside of academia or faith communities. I created The Midlife Sabbatical to fill that need.
Alongside this work, I continue to consult with proptech and brokerage companies and coach senior women business leaders.
2023 - Present
BUILDING WHAT'S NEXT
MODERNIZING US REAL ESTATE
CONTENT AND COMMERCE
CONSULTING & TURNAROUNDS
EARLY STARTUPS: SCALING GROWTH
Following the Need
The Throughline
QUICK FACTS
A recovering ENNEAGRAM 3
OBSESSED WITH figuring IT OUT
the CO mountains, always
phone down, please
outside every day
still believe in tech for good
cheering for the underdog
